Soft Octopus Design Studio was set up in 2008 by Andrew Dineley after more than twenty years managing an award winning design studio in the NHS. Whilst there, Andrew created many acclaimed campaigns which were featured in Design Week, Creative Review, the V&A and London's Design Museum. After twenty years however, it was time to try something new...

Soft Octopus is concerned with more than how pretty or 'cutting edge' design can be. Based on years of experience, we're aware that well considered messages, combined with compelling design and effective promotion can genuinely affect behaviour change. We understand the power of good graphic design as a tool that can solve a multitude of communication challenges.

Ethics and values are important at Soft Octopus as many of our clients are from the health, care and social sectors. We do a lot of work with people whose work is important, not glamorous, and we take pride, and enjoy being a part of this.