It's true that most of our clients to date have been from the public sector or are funded by public sector bodies, but our base of private business clients is steadily growing. Our expertise in making information clearer and easier to understand are concepts that are applicable to any organisation or company.

The fact that we're a small studio also means that our costs are generally a lot less than agencies and now more than ever this is important. So, take a look at our portfolio of work opposite and see what you think.

This is the only charity in the UK wholly dedicated to defeating lung cancer. To do this they need to provide credible and clear information that adheres to strict brand guidelines. We continue to support this important area of work with design for the FagEnds and Look After Your Lungs initiatives.

Brighton-based JING approached us to help consolidate their disparate range of materials and brand. We transitioned their corporate identity gradually, evolving it into the strong brand they have today. JING has since grown to become the biggest provider of massage training in the UK.

Brighter days ahead! is a campaign dedicated to providing friendly support and encouragement for people who want to give up smoking. This organisation helps thousands of people every year, and the number is going up as more drop-in centres open. We were commissioned to devise a new identity and a suite of resources to promote and support.

An influential organisation campaigning for a tobacco-free future for the North West. We're proud to have responsibility for a lot of design work for Smokefree North West. Their brand was designed and refined following significant market research and we're really happy with the end result which has had considerable exposure on television and elsewhere.

The Piazza required a brand that reflected its prime location at Liverpool's Metropolitan Cathedral. We used this as inspiration, sampling the striking colours and bold frames of the stained glass. These became an an integral part of the logo which we deconstructed and used elsewhere for large window decals and interior details in the restaurant.

We devised this mass media campaign to promote oral hygiene and dental health services in an appealing and non-threatening way. The designs were used on posters, transport, billboards, cards and displays. It proved really popular and has been picked up by other NHS Trusts across the UK.

This exclusive confectioner produces hand made delights for the city's finest eateries. A classic, yet contemporary brand and range of promotional items was required to reflect the products' up market qualities. The yummy cakes speak for themselves, so our brand identity simply needed to confirm quality and distinction.

The North West Centre for Transformation in Health and Wellbeing is all about new ways of thinking and doing, it is a centre for learning across boundaries. They approached us with a brief to develop an identity that was independent of any academic or health institution and wanted it to reflect the fluid and transformative nature of their work. This is a new project so we look forward to seeing how this striking brand develops in the coming months.

Design for NHS Liverpool comprises a prestigious and high profile range of materials for NHS Liverpool Community Health and Liverpool Primary Care Trust. These briefs were relatively open which allowed us to be really creative - the way we like it. The clients were delighted with the end results, which we like too!

Kinselas has been a staple of the South Liverpool food scene for nearly two decades. After a recent refurbishment they required a refresh of their branding. Working to a tight budget we used elements that couldn't be changed such as colours from the interior and signage to inform this vibrant brand identity.

Simon Shaw's beautiful ceramics can be seen in galleries across the UK including Liverpool's Bluecoat Display Centre. He needed a logo that didn't dominate when used in conjunction with images of the ceramics. This was achieved nicely with the design of a bold, yet sensitive logotype and range of promotional cards.

Whimsyflip make gorgeously cute things from recycled and reclaimed materials. Many of the creations are animals, so this was used as inspiration for the logo that features the 'leapdog' character who will soon be featured on items available for purchase at: www.whimsyflip.co.uk

The Aardvark outlets in Liverpool and Manchester are a sister company of The Piazza. We were asked to devise a brand that was unique yet consistent, so the playful animal icon was born and used on packaging and prominently inside to create a dynamic interior decoration. The fruity hues in the logotype were carefully selected to emphasise the 'Fiercely Fresh Food' sub-brand concept which is included on all packaging.

'Helping you to a healthier life' was a concept and brand identity we came up with after much client discussion. Smokefree Tower Hamlets loved the work we had created for North Staffordshire so asked us to work on something fresh for them to localise the national smokefree brand. The brand was used on an extensive range of items including public transport, posters, quit diaries, exhibitions, fridge magnets and London underground covers.

An identity was required that projected this dental practice as modern and fresh. Water droplets and a dynamic stripe device were developed and applied to all materials to set it apart from the many other practices. These elements were combined with a simple, iconic CPL roundel that may eventually be used on staff uniforms and enamel identity badges.

These campaign materials were required quickly to promote a pilot campaign and needed to be simple and unambiguous. We took the idea of drug packaging as providing information literally and used this to apply the main messages to. Its simplicity was what helped it stand out in doctors' waiting rooms and hospitals - environments awash with information overload. Less is more.

If you would like more information email us here and we'll get back to you quicker than the wiggle of an octopus's tentacle: andrew@softoctopus.co.uk or call 07811 813691.