Soft Octopus Design Studio was set up by Andrew Dineley after 20+ years managing an award winning NHS design studio. Whilst there, he created many acclaimed campaigns which were featured in Design Week, Creative Review, the V&A and London's Design Museum. He also worked closely with the Department of Health on the NHS national brand implementation.

Budgets are being tightened everywhere and value for money is always important but quality doesn't have to be compromised, and it needn't be. Because we're small, we're cost competitive and our experience means we know the public sector like the back of one of our tentacles; values and ethics are as important to us as they are to our clients.

We're not just concerned with how pretty or cutting edge design can be, we aim for it to be well considered, corporately compliant, compelling and accessible. We can help you achieve this winning combination with design that may genuinely affect behaviour change.